
A 40-year-old practice perceived as traditional despite category-leading sustainability work. Their public-facing presence had not kept pace with the calibre of commissions they were quietly winning.
Verbal and visual system anchored on "Precise Nature" — a positioning that connected institutional heritage to contemporary, materials-led practice. Digital experience rebuilt around long-form project dossiers rather than thumbnails.
New positioning architecture, content system, and managed hosting. Twelve-month stewardship engagement following launch.
40% increase in high-value private commissions within twelve months.


